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About Us

Toys and the magic that they create are at the centre of all that we do. 
AJ Toys & Books is a small independent toy store in Belfast, Northern Ireland. We are a small team with a huge impact both online and high street trade of toys, books & collectables. 
Our toy store aims to give every child an upbringing full of wonder and enjoyment. 
We all love to create memories. Do you remember visiting your first toy shop as a kid? Hopefully, those memories are still with you. 
We want to teach children to play, share & spread their infectious imaginative games among their friends and peers. We are committed to positively affecting our local and global environment that children grow up in through play.
If you have an questions about AJ Toys and Books, please contact customer support or email us on